Are You Shopping Online, Offline Or Both This Year?

This is an interesting question because it makes a very interesting presupposition which actually dates it to this very specific period of time. That is this is the first time in modern history where a majority of people during the Christmas season may actually purchase their gifts online as opposed to shopping at a regular brick and mortar. This of course is true because of the advent and rise of the popularity of the Internet and the ability to get your advertising and/or product message across to many people in a way that has never been available to the average person. This phenomena is true around the world and I think will lead to some interesting consequences as a result. What happens when the power that was initially owned by the few is now shared among the many?