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Using S.M.A.R.T With Your Online Marketing Efforts

By bloggerexpert On October 1, 2009 Under General

As described in a previous post to be successful online does follow a common set of activities. The first is to make sure you have identified a reasonable plan that you can get started on immediately. The second is to work that plan being flexible enough to change it as conditions warrant. The last is to manage the activities of that plan until you are able to profit repeatedly. Once you have gotten that far with your plan then to go further you should start setting goals for your success. I have found the S.M.A.R.T system to work wonders in this regard.

Specific: Goals should be able to be described discretely. A lot of times “Goals” are set that are so vague that it’s nearly impossible to judge whether we have accomplished them or not. Let’s use a common example like “I will lose weight”. As a goal it is way to vague and unspecific. The question you should be asking yourself regarding a specific goal is “Given the way it is currently described can I reasonable know if and when I’ve reached it?”. So using the same idea as the vague statement given before we end up with something like,” I will lose ten pounds by the end of two months”.

Measurable: Goals need to be measurable. For example, many of us want to get in better shape. But, “getting into better shape” is an ambiguous statement. A clearer objective is “I will workout 3-4 times a week for at least half an hour.” It’s a simple, concrete goal. This makes it easy to see if you hit your target.

Achievable: Goals need to be reasonable and achievable. Nearly everyone has tried to lose weight. Often the success of this goal comes down to being able to set practical goals. Losing 15 pounds in 30 days is unrealistic (unless you’re planning a medical procedure). Losing six to eight pounds in 30 days is reasonable. Don’t set yourself up for failure by setting goals that are out of reach.

Realistic: Goals need to be realistic. When we’re kids we think we can do anything. As adults we learn that while we can have a lot, we can’t have it all at the same time. It’s important to honestly evaluate yourself. Do you have the ability and commitment to make your dream come true? Or does it need a little adjustment? For example, you may love to play tennis, but do you have the time, talent and commitment to become a pro? Be honest.

Time Framed: Goals need to have a time frame. Having a set amount of time will give your goals structure. For example, many of us want to find a new job or start their own business. Some people spend a lot of time talking about what they want to do, someday. But, without an end date there is no sense of urgency, no reason to take any action today. Having a specific time frame gives you the impetus to get started. It also helps you monitor your progress.

Now go get to it